Over the weekend, there was an article published in the San Francisco Chronicle, profiling the South Park neighborhood and the businesses surrounding it. Mule Design was one of the companies mentioned by writer Dan Fost:
There is a look to the South Park crowd: rectangular glasses, ironic T-shirts and hipster shoes that almost look like bowling shoes but are more likely Skechers for men or, for women, Campers or Fluevogs. The most popular shirt is from Mule Design, which discovered that the squid biomass on Earth is greater than the human biomass. The shirt declares simply, "Welcome Squid Overlords."
While we appreciate the mention, we didn't actually discover the large squid biomass. Scientists did. We just capitalized on it. Thank you, South Park, for letting us dress you!
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7 comments so far. Add yours below.
Josh says:
Man, I was picturing a real Team Zissou thing there for a minute. I am really dissapointed.
April 17, 2006 7:09 PM
steve mcfarland says:
Woo, the Chron is reporting on the news we care about: Mule and Tech shoe trends! Awesome. I'm going to go hunt down some Sketchers that look like bowling shoes. Good work, guys.
April 18, 2006 7:39 AM
PoLLo says:
woah wait!!
squids... overlords? dont tell the scientologists or they'lll claim they're actually Xenu's army infantry, waiting patiently under the sea to come kill us all & spare our souls on another planet so we become Thetans of other lifeforms... or... is THAT the truth...
huh... thanx Xenu i don't eat squid!
April 18, 2006 4:06 PM
Mike Monteiro says:
Mule is a t-shirt shop. We know nothing about shoes. Just t-shirts. That is all.
April 18, 2006 4:26 PM
Katie says:
And web design. We know about web design.
April 19, 2006 11:16 AM
Anonymous says:
http://en.wikipedia.org/wiki/Overlord_meme
April 28, 2006 1:23 PM
make money online at home says:
Great article, that was interesting
May 12, 2006 3:20 AM