One of these magazines is real, one of them is not. Both of them are funny. One is funny, “ha ha”, the other is funny like “smell this milk.”

And a hint about magazine design: I’m sure that the Robert Scoble story about how a pudgy white male (full disclosure: I am a pudgy white male) made good even as all the odds were stacked against him is incredibly uplifting, but try not to bury your subjects at the bottom of the page. Especially when they’re looking a little creepy and holding cameras. See how the guy on the right is in a nice inspirational pose? He looks hot, right? People buy magazines because they’re aspirational.

Oh, also… when you refer to white guys as “conquering” stuff; yeah, don’t do that.

Written by Mike Monteiro on April 25, 2007 |