Burger King has had its marketing stake firmly in the "Well, not really WEIRD, but definitely ODD" ground. They recently launched a Facebook app that shows a fantastic grasp of social networking and how to have fun with it. It's called "Whopper Sacrifice" and if you use the app to de-friend 10 people on your Facebook list, you get a coupon for a free Whopper. The best part, though, and what really makes it, is that the people you de-friend are notified that they've been de-friended so you can get yourself a burger. Will people use this as an excuse to prune their lists? Or will they de-friend their 10 best friends, the ones who would be understanding, and re-friend them later?

And why the hell am I using "friend" as a verb? Stupid Web 2.0.

Anyway. Click through for a video of Mike cementing his relationship with Anil Sippey.

Written by David McCreath on January 8, 2009 |